Identity and Merchandising
Definition of the brand platform, its purpose, its positioning and its semantic and semiotic lexicons.
Targeting, forecasting, competitive intelligence, market trends, SWOT.
Creation of collection plans: collections briefing, source of inspiration.
Benchmarks and Marketing
Defining and conducting research on your brand: Market analysis.
Research inspiring trends and benchmarks.
Operational and strategic marketing.
Business Strategy
Repositioning and optimizing the brand's presence throughout the omnichannel distribution.
Targeted prospecting in France and abroad: 700 distributors worldwide, including 60% independent retailers, 30% department stores and 10% e-tailers.
Negotiation and support for commercial agreements to help achieve rapid, sustainable growth.
Sales tools and Communication
Sales team training: customer journey analysis, average order, sales pitches.
Creation of brochures, newsletters and visual merchandising guidelines.