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Our vision and expertise

CBN Fashion Agency is a consulting firm specializing in business development and branding.

Our idea is simple and precise: to create visibility and growth forr fashion and accessories brands.

To do this, we have created a flexible structure.

We coordinate our network to offer our customers a tailor-made service that meets their needs specific;

CBN Fashion Agency is the partner at all times to structure, organize, develop and support fashion houses and emerging talent.


We will build and contribute to the implementation of a development strategy for your business, with a clear, innovative and growth-enhancing vision,

CBN Fashion Agency created by Hafida Ayata puts at your service a plural expertise.

Commercial with all the players in the sector in order to convey the key messages of your brand: Merchandising and Visual Merchandising.

Business Targeted factories: International omnichannel distribution.

Novation, know-how and 360° vision: Marketing.


Since 2021, we have been supporting fashion and accessories houses in their international transformation projects through a resolutely pragmatic approach based on excellence and business knowledge. We offer a complete range of expertise to guide you in your choices and your business transformation projects

Innovation and creativity: We structure and develop your product offer, so that it performs well in your network and meets market expectations.

Excellence: Offering quality is the pillar of our business. It's the lever that enables us to guarantee the high quality of our services, our network and our know-how. It's the key to meeting consumer demands

Team spirit: Our entrepreneurial spirit drives us at every stage of our business. Our flexibility and rigor enable us to create the most pragmatic and effective processes.

CBN is a combination of skills and know-how at the service of our partners, with particular attention paid to our employees, without whom success and objectives cannot be achieved. 

Our business expertise
The diversity of our background allows us to offer our customers a cross-functional and complete coverage, through business expertise likely to address issues specific to each function of the company: Omnichannel, Customer Knowledge, Merchandising and Product Development.

Our job: As a result, we have strong multi-sector expertise, particularly in fashion, accessories and jewelry

Supporting fashion and accessories brands at every stage in the implementation of their strategy.
Based in Paris, we regularly travel to other fashion capitals to be as close as possible to our clients.


Our Know-How

CBN Fashion agency aims to ensure the development of each of the partner fashion houses while respecting their identity, heritage and DNA, by providing all the necessary resources for the creation and distribution of products and services always aiming at quality excellence.

We are committed to creating intelligent synergies with our partners, this allows us to optimize, rationalize and work in all cohesion and benevolence.

Structuring, organizing, planning are part of our skills.

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