Visibility, Desirability, and Growth:
Accelerate Your Brand’s Success
About us
With over 25 years of experience in the fashion industry, I have held strategic positions, particularly as International Omnichannel Commercial Director and Merchandising Director, at iconic houses such as :
Dior, Dsquared, Maison Margiela, Vivienne Westwood, Viktor&Rolf, Sonia Rykiel, Jean-Charles de Castelbajac, Sophia Kokosalaki, Jonathan Saunders, and Swarovski, contributing to a total turnover of 392 million euros.
These roles have allowed me to lead global strategies, increase their international visibility, and directly contribute to their growth.
In 2021, leveraging this experience, I founded CBN Fashion Agency to support fashion and accessory houses in their development strategies.
My agency is built on two essential pillars: Merchandising and Omnichannel Distribution, to turn your ambitions into lasting successes.
Today, I put my experience at the service of brands, offering tailor-made services to make your brand shine, create visibility, and foster growth.
CBN Fashion Agency: Creativity and vision dedicated to the growth and prestige of your brand.
Hafida Ayata, CEO
OUR COMMITMENTS
At CBN Fashion Agency, we carry an ambitious mission:
Transform your ambitions into tangible success.
We are dedicated to:
Creating strong visibility for your collections and enhancing their desirability with your target audience.
Accelerating your growth through tailor-made strategies and expert support.
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Our commitments:
Expanding your commercial opportunities through an exclusive network of over 700 multi-brand retailers, both in France and internationally.
Delivering measurable results by designing action plans that are tailored to your objectives and unique positioning.
Optimizing the performance of your collections by mastering every step: distribution, merchandising, and production.
Whether you are an established fashion house or an emerging brand, CBN Fashion Agency is your strategic ally in structuring, organizing, and accelerating your success in a constantly evolving industry.
CBN Fashion Agency: Move forward with ambition, perform with excellence.
OUR MISSIONS
We support you in your transformation and growth projects by offering innovative, tailored solutions, aligned with your ambitions and market requirements.
Optimize your omnichannel strategy:
Boost your visibility and achieve your objectives through expert and targeted management, tailored to your needs.
Strengthen your brand identity:
Transform your brand into an essential player in the fashion industry, leveraging its uniqueness and attractiveness.
Encourage innovation and creativity:
We structure and develop your product offering to ensure strong performance and alignment with market and consumer expectations.
Develop products that stand out:
Create offerings that meet consumer aspirations while seamlessly integrating into your network and overall strategy.
CBN Fashion Agency: More than just a partner, a bridge to your success.
Contact us today to make a difference.
